Distribution Network

Distribution Network

Powerful network and Robust Marketing Team

We have continued to expand our sales force this year. Our sales representatives are highly trained and knowledgeable, and we provide the tools and development programs they need to improve further their level of service to customers. Our field sales force is unique in the industry in its scale and closeness of contact with growers. We also maintain excellent relationships with agricultural consultants and professional agronomists who play a significant role in influencing grower decisions. In our major markets, distributors are key to sales performance. We have long-standing relationships with major distributors who share our focus on providing innovation and service to the grower. In emerging markets, we are working with distributors to facilitate technology adoption among growers.

Super Seeds has a robust and energetic marketing team who are working tirelessly to provide farmers with new seed technologies. The marketing network comprises of 3 Regional offices; 4 C&F agents; around 200 distributors, more than 1250 dealers and sub-dealers spread across 10 states in the country. We are operating in states of Haryana, Rajasthan, Punjab, Uttar Pradesh, Gujarat, Bihar, Andhra Pradesh, Telangana, Karnataka & Maharashtra. Super Seeds has approximately 2 million customers in India.  60% of farmers have less than 1 hectare of agricultural land and 20% possess 1-2 hectares.This robust network is handled by our marketing team that has over 70 experienced professionals which constitute approximately 1/3rd of total manpower of the company.

Effective Campaigning and extension services

Super Seeds not only provides the best quality seeds to farmers but also provides them with additional services that are designed to benefit farmers significantly. This Super Seeds marketing team also delivers a series of promotional campaigns and extension services to farmers. Pre-seasonal promotional activities include poster campaigns, jeep campaigns and farmer meetings to create product awareness. Post-seasonal promotional activities include crop shows and field days. These campaigns ensure that farmers are aware of the variety of seeds offered by Super Seeds its products and so that they are optimally benefited by using these seeds.

Super Seeds also educate for the benefit of farmers. Through this, the marketing and extension teams reach out to farmers and educate them on latest developments in crop production technologies, crop agronomy, pest and diseases management, weed management and also post-harvest management and market dynamics. These services are offered as a service to the farming community without any commercial objective.

Warehousing/Storage Facility at regional & C&F agent’s offices

In case of any kind of delay, the farmer may not postpone the sowing of his crop and may choose an alternate product. In order to address this kind of a situation Super Seeds plans ahead by creating sufficient capacity to process the seeds and keeps them ready for marketing. Buffer stocks are maintained to overcome unexpected shortages in production and an unexpected rise in demand. Super Seeds also has the provision to absorb excess production that might arise due to certain favourable conditions.